Products
Why leading paint manufacturers choose us?
Our portfolio is designed to meet high-jetness, high-gloss, matt-finish, and UV-resistant coating requirements across automotive, industrial, and architectural markets. We pioneered the J.U.G. principle — Jetness, Undertone, and Gloss — which defines how our products consistently outperform in key visual and performance metrics. Jetness–Undertone–Gloss (JUG) principles
- High Jetness
- High Gloss
- UV weatherability
- Ease of dispersion
- Color consistency across batches
Choosing the Right Jetness for Your Coating System
| Grade | Jetness Level | Gloss Level | Best Fit Coating System |
|---|---|---|---|
| AUTO COAT | Deepest jetness + UV tested | Medium–High | Automotive exterior, refinish |
| JET COAT | Ultra-jet piano black | High | Premium decorative / auto trims |
| COAT G | High jetness + gloss | High | Industrial + automotive general finishes |
| COAT M | Medium jetness | Low | Matt, powder, architectural |
Product Selection Guide
| Auto Coat | Jet Coat | Coat G | Coat M | Property |
|---|---|---|---|---|
| Very High | Ultra-High | High | High | Jetness |
| Neutral | Blue Hue | Neutral | Neutral | Undertone |
| High Gloss | Standard | High Gloss | Matte | Finish |
| Automotive Coatings | Industrial Coatings | High-Gloss Coatings | Matte Coatings | Primary Use |
| $$ | $$$ | $$ | $$ | Relative Cost |
Technical Data sheet table
AUTO COAT – UV-Optimized High Jetness for Automotive Coatings
Deepest mass-tone black and proven UV durability for OEM exterior and refinish systems.
AUTO COAT is designed for automotive OEM and refinish paints, delivering outstanding UV protection and deep jetness for long-lasting, fade-resistant finishes on vehicles. These pigments disperse easily, reducing mixing time, and enhance paint durability to meet rigorous OEM standards.
AUTO COAT has been tested under ASTM G53 UVB conditions (400 hours), achieving Grey Scale 5 color stability—making it ideal for long-term exterior automotive exposure.
- High Jetness for deep, rich color
- UV resistance for superior weatherability
- Easy dispersion to streamline mixing
- Improved tint strength and stability
Comparison: In internal tests, Auto Coat achieved similar jetness to a leading competitor grade (FW200) at 72% lower cost, offering equal performance at a fraction of the cost.
Comparing ICI AUTO COAT to Orion FW200
- You can increase your Profit Margins by achieving similar acceptable results as FW200 with AUTO COAT at up to 72% cost savings.
- You can Save on Costs by reducing your loading of pigment by almost half. Net cost savings 86%
Click on Table For L* Comparisons
JET COAT – Ultra-Jet Finish for Premium and Piano Black Applications
Ultra-high jetness and exceptional surface smoothness for luxury finishes.
JET COAT is our highest-jetness pigment for general industrial and architectural coatings. It provides an exceptionally deep black mass tone with a subtle blue undertone, ensuring rich and consistent color intensity. Jet Coat features excellent dispersion characteristics for uniform color without extensive milling, making it ideal for tinting systems that demand ultra-high jetness.
- Ultra-high jetness for the deepest black tones
- Subtle blue undertone for a cooler black hue
- Excellent dispersion for uniform color and easier processing
COAT G – High-Gloss Specialty Black for Industrial & Automotive Coatings
Balanced jetness, strong gloss, and excellent dispersion for premium-quality surfaces.
COAT G is optimized for high-gloss coatings, formulated to maximize gloss and surface smoothness. It achieves a deep black color with lower oil absorption, allowing formulators to reach a mirror-like finish without sacrificing dispersion ease. Coat G outperforms conventional grades, yielding significantly darker (lower L value) color at equal loadings for unparalleled gloss and depth.
- Enables ultra-high gloss finishes
- Lower oil absorption to maintain sheen
- Deep jet black at equal loadings compared to standard grades
- Easy dispersion for efficient processing
Comparing COAT G to commercially available rubber grades like N220
- You can achieve Much Better Jetness with COAT G. See L* values below (lower is better)
- You can achieve Ease of Dispersion with COAT G.
- Saves significant time and labor in dispersion
Click on Table For L* Comparisons
COAT M – Matt-Finish Specialty Black for Low-Sheen Coatings
Controlled undertone and consistent dispersion for matt and powder coating systems.
COAT M is engineered for ultra-matte coatings, producing a uniform low-gloss appearance while still delivering a rich black tone. It allows formulators to achieve very low gloss levels without the high pigment loadings typically required with standard carbon blacks. Coat M offers improved dispersion, reducing grinding time and improving stability in matte formulations.
- Enables true matte finishes with deep black color
- Achieves target gloss with lower carbon black loading
- Improved dispersion for fewer stability issues in matte coatings
Benefit : Coat M attained comparable jetness at a significantly lower gloss level than conventional matte-grade blacks, allowing formulators to create true matte finishes previously unattainable.
Comparing COAT M to Printex 35
- You can achieve much Better Jetness and Matt Finish with COAT M. See L * value below
- Reduce Loading while mitigating quality risks with easy dispersion.
Click on Table For L* Comparisons
Conductive and Plastics Applications
Contact us for more information on our developing conductive grades.
